Services:

Social Media Management

Public Relations

Data Reporting

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Overview

The Cecil Township Fire Department wanted to improve communication with local residents and build community engagement. They needed consistent messaging, stronger social media visibility, and detailed data insights to measure their outreach efforts.

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My Role

I partnered with the department to:

• Launch and manage their official Facebook page

• Develop social media strategies to engage residents

• Coordinate public relations messaging for key events and updates

• Provide monthly reporting and analytics to track performance

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Results (Sept 10 – Oct 7, 2025)

• 44,666 total views across posts and content

• 60.3% of engagement came from followers, with a growing 40.9% from new audiences

• Photo and link-based posts generated the highest reach

• Engagement spikes corresponded with community event announcements

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These insights helped refine content strategy to target key engagement windows and optimize post timing.

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Key Results

• Built a professional Facebook presence for community communication

• Increased local awareness through consistent digital outreach

• Delivered detailed analytics and actionable recommendations monthly

• Strengthened trust and transparency between the department and residents

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Client Feedback

 

“Delightful Marketing strengthened our social media presence, guided us with public relations, and provided clear reporting and analytics that helped us communicate more effectively with our community. Their professionalism and creativity made a real difference.”
— Chief Ted Wolford, Cecil Township Department of Fire & Emergency Services