How to Build a Personal Brand That Feels True to You (Not Like Another “Girl Boss” Cliché)

Branding Without the BS

Let’s be real — the internet doesn’t need another pink logo and “you got this!” post. You’re not a Pinterest quote; you’re a whole human being.

Your brand should feel like you, not like what someone on Instagram said you should be.

Step 1: Find Your Voice

If you’re sarcastic, be sarcastic. If you’re calm and nurturing, lean into that. Authenticity is magnetic — it’s your brand’s secret sauce.

Step 2: Choose Values, Not Aesthetic

Values outlast trends. Maybe your brand stands for balance, honesty, or humor.Write them down — and let them drive everything you create.

Step 3: Show Up Consistently

You don’t need to post daily; you just need to show up intentionally.People follow consistency, not perfection.

Step 4: Tell the Truth

Share the messy middle — not just the wins. That’s what makes you relatable, and relatability builds loyalty.

Signed sarcastically,

Courtney, BossBabe