Self-Care Is a Business Strategy: Avoiding Burnout as a Solo Digital Marketer

The Hustle Lie

Somewhere along the way, we started believing burnout was a badge of honor.Spoiler alert: it’s not.

You can’t create, market, or grow if you’re running on fumes. Self-care isn’t selfish — it’s strategic.

What Self-Care Looks Like in Business

• Setting work hours and actually following them.

• Automating repetitive tasks (hello, Zapier).

• Saying “no” without guilt.

• Taking a damn nap.

The ROI of Rest

When you rest, your creativity resets.You get clarity, better ideas, and stronger execution. Your business needs that.

My Burnout Rule

If I wouldn’t tell my kid to do it, I don’t do it.No more all-nighters, no more “just one more email.” You left corporate to live — not to repeat it from home.

Signed sarcastically,

Courtney, BossBabe