How to Create a Content Calendar in 30 Minutes (Small Business Guide)

Ever sat down to post on social media and thought, “What do I even say today?” A content calendar saves you from that frustration. And good news: it doesn’t have to be complicated.

Step 1: Pick Your Posting Frequency

Decide how many times a week you can realistically post. (Consistency > perfection.)

Step 2: Choose 3–4 Content Pillars

Examples: Tips, Behind-the-Scenes, Client Stories, Promotions.

Step 3: Assign Topics to DaysExample:

• Monday = Tip

• Wednesday = Story/Behind-the-scenes

• Friday = Promo

  
  

Step 4: Batch Brainstorm Ideas

Take 15 minutes to write 5–10 ideas under each pillar. Now you’ve got a month’s worth of content!

Step 5: Plug It Into a Calendar

Google Sheets, Trello, Notion, or even pen + paper works.

You don’t need fancy tools. Just 30 minutes of planning can save you hours of stress and keep your brand consistent.